The brief

Guys, we have a new property called AlJada and need a massive promotion idea
-Arada Property Manager

The idea

Drive awareness through a UGC driven media campaign with a larger than life incentive!

WIN A FREE HOME FROM ALJADA.
How?
3 simple steps.
Follow @aradaliving
2) Shoot a photo/video of the one thing you take with you to your new home
3) Upload to Instagram with #MyAradaHome

The execution

Utilizing YouTube and Display networks as our primary drivers of awareness,we created a buzz about the contest on social media.

YouTube – Instream Ads
Google /Programmatic ads

A microsite was created to showcase the entries and to inspire other participants that were being reached via mobile ads.

Airpush Ads – Mobile
Microsite with social integration

The results



350K
Video Views
8.9Mn
Impressions
76K
Clicks