Hello Panda is a biscuit brand from Meiji, based in Singapore. The challenge was to drive audience to their social media pages & increase the fan base engagement. The main challenge was to drive & engage the Mothers & their kids to engage with the content.
The strategy was to create engaging content which appeals to the kids, as they are the target audience of Hello Panda. This engagement was achieved with a #HelloPandaStickIt competition where, the audience had to download a sticker from Hello Panda social media platform. After downloading they had to color it & stick it on their snack box. And finally sharing a photo of the snack box on the Hello Panda page. This competition created good engagement with the Hello Panda Audience. Resulting to higher impressions, engagement & exposure to the brand.
Social Media Management