The brief

It seems Korean cuisine is still either a fine dining concept or enjoyed by few. How can we know if more people like Korean Cuisine?
-Kfood Distribution Manager

The idea

We formulated a digital activation idea using food & lifestyle influencers to familiarize Korean food culture

WELCOME TO THE #KFOOD #COOKOFF
4 Korean ingredients
4 final contestants
4 all expenses paid trip to Korea

The execution

Utilizing influencers to introduce a new Korean ingredient every week on their social pages we converted their fan base into eager participants.

FB & Insta Influencer posts & promotion

Using retargeting tools we served our ads across the GDN as a reminder for consumers to participate.

Microsite with social integration

The results



1Mn+
Users reached
3.5Mn
Impressions
16K+
New fans added