The brief

We are so socially dull here (GCC). We are ok globally but have not managed to connect successfully with the GCC target
-Qualiko Marketing Manager

The idea

Ensure a content plan that will help keep engagement high with the consumers by ensuring the following:

Video content
Online quizzes
Offline activation ideas
Prizes/Giveaways
Tips & Tricks

The execution

Created a strong connect with the consumers on FB & Insta with support of offline campaigns. This promoted a sense of brand evangelism which prompted the growth of fans and engagement

Post on Facebook
Post on Instagram

The results



16K Fans
in 1 year
0-600
fans on Instagram
17M
Reach

22M
Impressions
6.5%
Engagement Rate