The brief

Spark Go is the new Tecno phone that connects with the youth. We love TikTok. How can we utilize?
-Tecno Product Specialist

The idea

Devise a dance-off that connects with the youth instantly and reward them for submission.

#SPARKYOURMOVE

Utilizing a mix of macro & micro influencers

1 cool dance step
5 influencers

The execution

TikTok, a channel popular among the youth as well as aspiring talent exhibitioners, was a perfect choice to launch a viral dance off activity that can sure shot hit the mass

The results



755,090
Total Engagement
2.5M
Video Views