Yan Yan is an activity snack brand from Meiji, based in Singapore. The challenge was to drive audience to their social media pages & increase the fan base engagement. The main challenge was to drive & engage the Mothers & their kids to engage with the content.
The strategy was to create engaging content which appeals to the kids, as they are the target audience of Yan Yan. This engagement was achieved with a "Share your Video" competition where, the audience had to share their dancing videos to Yan Yan social media platform. This competition created a good engagement with the Yan Yan Audience. Resulting to higher impressions, engagement & exposure to the brand.
Social Media Management